Photo Credits to: Marketing Interactive
Adidas has teamed up with Hong Kong creative agency We Glow to launch adi Pickleball Fest, a harborfront pop-up built to turn curiosity into community. Staged on the Sculpture Park at K11 MUSEA, the open-air court anchors adiClub Days, Adidas’ twice-yearly celebration for members. Opening day welcomes public spectators; thereafter, court time and programming are reserved for adiClub members via points redemption.
From First Hit to First Tournament
Framed by Victoria Harbour, the fest runs on a phased program that moves newcomers from discovery to competition with coaching support and spectator-friendly sessions. The headline moment is the adiClub Pickleball Challenge on November 22—a members-only doubles knockout where sixteen teams play under professional judges for Adidas shopping vouchers and other prizes. Expect brisk rallies, quick transitions, and a lively sideline.
Alongside the court, Adidas has rolled out a pickleball-themed pop-up featuring a full range of gear—from lightweight starter paddles to advanced models tuned for power and stability—plus breathable apparel and footwear for every skill level.
Photo Credits to: Marketing Interactive
The Builder’s Blueprint
“We engineered an experience—not just a court,” said Florence Kong, managing director at We Glow. “We blended bold spatial design, seamless member mechanics, and shareable moments to turn Adidas’ multi-sport spirit into a living city rhythm. We aim to make pickleball instantly approachable yet deeply engaging—inviting first-timers in, thrilling regulars, and planting the seeds of a new sport culture in Hong Kong.”
- Where: K11 MUSEA, Sculpture Park (harborfront), Hong Kong
- Access: Opening-day spectating for the public; ongoing play via adiClub points (adiClub is free to join)
- Competition: November 22 doubles knockout; 16 teams; pro judging; Adidas vouchers and other prizes
- Retail pop-up: On-site try-ons and purchases for paddles, apparel, and footwear
Select nearby partners are offering convenience perks for festival participants, including limited shower access and short-term fitness passes during the activation window (eligibility rules apply).
With a harborfront court, a clear path from first hit to first tournament, and a members-first format, adi Pickleball Fest spotlights how Hong Kong embraces new sport culture—fast. The November 22 showdown gives adiClub players a marquee target while the pop-up lets newcomers gear up and jump in. As the city adds momentum to pickleball in Asia, expect Hong Kong to influence the regional calendar and help shape the story of pickleball Asia in the seasons ahead.
