SINGAPORE — DRYWORLD Brands Inc. has signed a multi-year agreement to become the Official Fashion, Technical, and Apparel Partner of EPIC (Elite Pickleball International Championship), the organization staging what it bills as the premier amateur pickleball world championship. The partnership, announced on November 10, 2025, covers co-branded apparel, footwear, accessories, and fanwear, alongside a dedicated e-commerce line run by DRYWORLD.
DRYWORLD Named Official Apparel Partner
EPIC’s inaugural World Championship is slated for April 2026 in Singapore and set to feature one of the largest amateur prize purses to date—guaranteed at fifty thousand dollars ($50,000), with the total projected to rise toward one hundred thousand dollars ($100,000) based on participation.
Under the alliance, DRYWORLD will outfit EPIC qualifiers and staff annually, deliver compression wear and training kits for teams on site, and roll out monthly limited-edition fan drops, with DRYWORLD overseeing global e-commerce operations and logistics. The roadmap begins with joint design releases in November 2025 and select merchandise drops in December.
Inside the Deal: DRYWORLD and EPIC Speak
“DRYWORLD is proud to be the performance brand trusted by icons across the world’s most dynamic sports … and now powering EPIC World Championship immediately puts us at the epicenter of pickleball’s global rise,” said DRYWORLD co-CEO Brian McKenzie.
Victor Cui—EPIC’s founding partner and a co-founder of ONE Championship—framed the tie-up as a bridge between technical performance and lifestyle appeal: “Partnering with DRYWORLD … aligns perfectly with our vision of blending elite competition with premium style and accessibility.”
On-Court Gear, Off-Court Hype
- On-court look: EPIC players will wear co-branded DRYWORLD technical apparel—compression layers, training pieces, and lifestyle gear—during official events.
- Fan experience: On-site retail plus monthly limited drops online, social fan-voting activations, and integrated digital promos. DRYWORLD will manage international customer service and fulfillment.
- Prize purse mechanics: A guaranteed $50,000 purse that escalates as registrations climb, an approach meant to reward broad participation.
This partnership is a statement about where pickleball is headed in Asia—and who intends to shape it. With Singapore positioning itself as a hub for emerging sports, EPIC’s mass-participation world championship gives amateurs from across Southeast Asia a marquee stage, while DRYWORLD’s global supply chain and performance kit give the event a polished, pro-grade sheen. If the sport’s rapid adoption across the region continues, EPIC’s Singapore showcase could become the annual anchor that draws traveling players, families, and brands into one converging ecosystem—part competition, part festival, and a clear accelerant for pickleball’s next phase of growth.
