GRAZIA Malaysia will host its first-ever GRAZIA Pickleball Tournament with Lacoste on Sunday, August 24, 2025, at Pickle Park in Petaling Jaya, blending mixed-doubles competition with an elevated on-ground brand experience.
“This pickleball tournament is not just a competition. It’s also a chance to create new connections while having a fun day out, something GRAZIA Malaysia excels in,” said Victor Omar Low, general manager of Heart Media Sdn Bhd.
Tournament Format and On-Ground Experience
The event opens with a mixed-doubles group stage, rally scoring to 15 (every rally earns a point). The top two from each group advance to the Winner Cup, while third and fourth enter the Consolation Cup. The Round of 16 and Quarterfinals also play to 15, before the Semi-finals, Final, and third-place match switch to a best-of-three, rally-to-15 format.
On the ground, guests can expect an immersive brand environment with partners, curated networking matches featuring figures from multiple industries, and wellness and lifestyle activities designed to keep the day flowing between matches.
Lacoste Spotlight
As official presenter, Lacoste will stage an exclusive pop-up experience spotlighting the iconic L.12.12 polo, created by tennis legend René Lacoste, with the collection shown through curated on-court looks and interactive displays.
Pickleball’s momentum in Asia is undeniable, and a fashion-forward tournament format helps broaden the sport’s reach beyond core players. By pairing a clear, spectator-friendly structure with lifestyle programming, GRAZIA Malaysia and Lacoste position the event to grow local involvement and serve the community, not just the scoreboard.
