Credits to: SportzPower
Boldfit, one of India’s fastest-growing sports and fitness brands, has announced a high-profile partnership with tennis icon Sania Mirza. The six-time Grand Slam champion is now both an athlete and investor with the company, signaling a bold move by Boldfit into the worlds of tennis and pickleball.
Expanding Into Racket Sports
Founded in 2018, Boldfit has built a reputation for premium-quality sports apparel, footwear, and fitness equipment that merge style with performance. Now, the Bengaluru-based brand is turning its focus toward racket sports. With Mirza on board, Boldfit will begin manufacturing tennis rackets and, more notably, pickleball paddles designed specifically for Indian players.
Pickleball, a fast-rising sport globally, has gained traction in India in recent years. Unlike tennis, it demands specialized paddles and infrastructure, which Boldfit hopes to provide as part of its vision to make racket sports more accessible. The move also highlights India’s growing role in pickleball in Asia, as regional players and brands continue to strengthen the pickleball Asia market.
Mirza’s Mission to Give Back
For Mirza, the partnership marks a new chapter in her storied career. “Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India,” she said.
“Pickleball, too, is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports.”
Mirza’s involvement will go beyond branding—she will lend her expertise in designing equipment tailored to the needs of Indian athletes, both amateur and professional.
Credits to: Boldfit
Boldfit’s Vision for India
Boldfit founder and CEO Pallav Bihani expressed enthusiasm about the collaboration. “Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us,” he said.
“This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”
The partnership also strengthens Boldfit’s position among top Indian sports brands. Already known for its presence in cricket, table tennis, and fitness accessories, the company now adds tennis and pickleball to its growing portfolio.
Endorsements From Within
Cricketer KL Rahul, who is also a Boldfit athlete and investor, welcomed the move. “What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment—it’s about inspiring millions to embrace sport as part of their lifestyle,” Rahul said. “It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof.”
Looking Ahead
With Sania Mirza’s experience and Boldfit’s innovation-driven approach, the brand aims to lead India’s emerging racket sports market. The collaboration not only celebrates Mirza’s legacy but also sets the stage for new opportunities in India’s growing sports ecosystem—where tennis and pickleball are poised to play a bigger role in the years ahead.
